Soft girl makeup has taken over our TikTok feeds – and we’re so here for it!
A makeup trend that’s all about transforming your look from grungy to girly, the soft girl aesthetic is the reminder we all need to keep makeup playful and fun. Besides, who says you can’t flaunt alt girl makeup one day and soft girl the next?
Whether you’re a self-identified soft girl or just want to explore a new style, here’s our step-by-step guide to creating the iconic soft girl makeup look.
What is a Soft Girl?
Let’s start with the basics: what is a soft girl?
Hyper-feminine and a lover of all things pastel, a soft girl flaunts a sweet style that’s easy to wear and plays up her natural features.
Think fresh and dewy makeup, layered with baby pink blush and faux freckles.

@junnyy_
Soft Girl Makeup Tutorial
Ready to start creating your own look? Here’s our step-by-step aesthetic soft girl makeup tutorial, helping you to achieve this super sweet, TikTok-inspired makeup look.
Toolkit – Soft Girl Makeup
Step 1 – Prep your skin
As the soft girl makeup trend is all about a dewy glow, prep is key. Start with your regular skincare routine (cleanse, tone, hydrate – you know the drill), then apply your chosen primer.
- If you have dry skin, you’ll want a hydrating formula
- If it’s oiliness you’re concerned about, reach for a mattifying primer
- For a lit-from-within glow, you can’t beat a brightening primer
- To get rid of pesky pores, a detoxifying primer will do the trick nicely
Formulated with a mix of natural and active ingredients, the XX Revolution Fixx Primers create the perfect canvas for your makeup.