Soft Girl Makeup Look | What Is A Soft Girl

Soft girl makeup has taken over our TikTok feeds – and we’re so here for it!

A makeup trend that’s all about transforming your look from grungy to girly, the soft girl aesthetic is the reminder we all need to keep makeup playful and fun. Besides, who says you can’t flaunt alt girl makeup one day and soft girl the next?

Whether you’re a self-identified soft girl or just want to explore a new style, here’s our step-by-step guide to creating the iconic soft girl makeup look.

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What is a Soft Girl?

Let’s start with the basics: what is a soft girl?

Hyper-feminine and a lover of all things pastel, a soft girl flaunts a sweet style that’s easy to wear and plays up her natural features.

Think fresh and dewy makeup, layered with baby pink blush and faux freckles.

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Soft Girl Makeup Tutorial

Ready to start creating your own look? Here’s our step-by-step aesthetic soft girl makeup tutorial, helping you to achieve this super sweet, TikTok-inspired makeup look.

Step 1 – Prep your skin

As the soft girl makeup trend is all about a dewy glow, prep is key. Start with your regular skincare routine (cleanse, tone, hydrate – you know the drill), then apply your chosen primer.

If you have dry skin, you’ll want a hydrating formula
If it’s oiliness you’re concerned about, reach for a mattifying primer
For a lit-from-within glow, you can’t beat a brightening primer
To get rid of pesky pores, a detoxifying primer will do the trick nicely

Formulated with a mix of natural and active ingredients, the XX Revolution Fixx Primers create the perfect canvas for your makeup.

Step 2 – Apply Foundation

Soft girl makeup is more about the finishing touches (blush, highlighter and faux freckles) than the base, so opt for whatever foundation makes you feel confident – or skip this step altogether.

Full coverage: If you like full-coverage, opt for the Conceal & Define Foundation. It’s super lightweight yet full coverage, and comes in 50 shades, ranging from fair to deep.
Natural skin: To show off your natural skin texture, a sheer and hydrating formula, like our Conceal & Hydrate Foundation, is a great choice. It’s infused with hydrating hyaluronic acid to plump and smooth the skin for a satin finish. Choose from 50 shades to find your fit.
Glowing Skin: Alternatively, start building that soft girl aesthetic and opt for a brightening foundation, like our Conceal & Glow Foundation. Its buildable formula blends brightening Vitamin C with light-reflecting pearl particles to make skin appear radiant and dewy.

Step 3 – Conceal Dark Circles

We’ll let you in on a secret: to ace your soft girl makeup look, you need to create those signature bright, wide-awake eyes. That’s where concealer comes in. It’s the ultimate tool for hiding dark circles and brightening the hollows of your eyes. Simply apply and blend.

We love the Makeup Revolution Eye Bright Illuminating Under Eye Concealer. Enriched with brightening Vitamin C to illuminate tired-looking eyes, this concealer offers buildable coverage fpr a truly seamless finish.

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Step 4 – Fluff those Brows

When it comes to your brows, most soft girl makeup tutorials keep things natural and understated (though feel free to create your usual defined arch – we get it, brows are sacred).

Either fluff out and set your brows with a clear brow gel or use a precise brow pencil to draw short, natural-looking hairs and fill in sparse patches. The key here is a soft appearance and natural finish.

Step 5 – Make Your Eyes Pop

Shadow isn’t an essential part of the soft girl aesthetic, but we love adding a touch of pink to the lid and using a soft, shimmery hue to highlight the inner corner. The Color Book Eye Shadow Palette CB04 is perfect for this. Experiment with the shades you like – and remember, keep things subtle.

Top Tip: Smudging a light, shimmery eyeliner along your waterline is another great way to really make your eye pop. Our So Kohl Eye Liner in Dazzle will add that sought-after definition around the eyes.

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Step 6 – Flutter Those Lashes

Listen up, because this part is important. Long, voluminous lashes are a staple of any soft girl makeup look. It’s all about those fluttery lashes!

The Makeup Revolution 5D Lash Pow Mascara helps to add instant length, lift, definition, and volume. With a cutting-edge wand and innovative push-cap lid, it coats each lash for bigger, brighter and wide-awake eyes. We’re obsessed!

Step 7 – Get Cheeky

At the heart of all soft girl makeup are rosy, wind-swept cheeks. Just search #softgirlmakeup and you’ll see what we mean!

While you can get creative with your blush (some looks feature carefully drawn clouds and heart-shaped stamps), we like to keep it simple. Apply a touch of creamy cheek tint onto the apples of your cheeks, then blend upwards and outwards with your fingers to melt the product into the skin. For the ultimate fresh, flushed look, sweep a layer of powder blush over the top.

The perfect duo? Pair the Makeup Obsessions Cheek & Lip Tint Duo Stick with the XX Revolution XXcess Blush Powder. Just choose the shade that works for you.

Expert tip: Pale pink is best for fair skin, while deeper reds and purples perfectly complement darker skin tones.

Step 8 – Highlight, Highlight, Highlight

A little highlighter can take your soft girl aesthetic to the next level. Apply a touch of highlighting powder onto the areas of your face that naturally catch the light (think cheekbones, brow bone, Cupid’s bow and the tip of your nose) for a lit-from-within glow.

If you haven’t found your perfect highlighter yet, check out our top recommendations or try a few of our faves below:

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Step 9 – Go Glossy

When it comes to lips, soft girls are known for glossy, pillowy pouts adorned with a pink lippy. Our recommendation? Sweep on a Revolution Pout Bomb Plumping Gloss in the shade of your choice.

Infused with nourishing Vitamin E, these glosses coat your lips in a rich and shiny pigment that subtly enhances them.

Step 10 – Add Some Freckles

For a playful touch, most soft girl makeup tutorials suggest drawing on freckles.

Take the TikTok favorite Makeup Revolution Freckle Me Dark Brown and randomly dot the skin from the bridge of the nose to the top of the cheekbones. Then, gentle tap over them with a finger to blend the product into the skin and create a more natural-looking finish.

Expert tip: Remember – less is more. Start slow and don’t be heavy-handed. The look should be subtle.

Step 11 – Set your Look

Finally, set your soft girl makeup look in a place with a setting spray. The Makeup Obsession & XX Revolution setting sprays are a great choice, with each one offering a different finish.