Makeup Revolution’s Conceal & Define concealer in 50 shades - the product that broke the internet at launch in 2018 - continues to be the gold standard of concealers whatever your budget. Multiple award-winner. Cruelty-free, vegan AND best-selling. One Conceal & Define concealer sells every 20 seconds in the UK.

Why? This lightweight yet full coverage, matte finish concealer covers blemishes, evens skin tone and counteracts dark circles. Its crease-proof, long wearing, intense pigment last 16 hours and can be used to contour and add definition. The doe foot applicator allows for the smoothest application that won’t drag on delicate skin under your eyes.

What’s more, it’s now non-comedogenic, which means it doesn’t block your pores and won’t cause breakouts. We believe in its brilliance so much that we asked 50 fans of Revolution from around the world to feature in our Zero Retouch campaign. 

The 50 shade range spans from pale to deep dark and serves 7 undertones. It’s the cult concealer everyone needs. Join the Makeup Revolution and discover your perfect concealer match. 

✅ 16-hour wear
✅ Matte finish
✅ Crease-proof
✅ 50 shades
✅ Cruelty-free
✅ Vegan
✅Non-Comedogenic

How to use

• Apply a few dots under your eyes and blend out using a synthetic brush or damp blending sponge until blended and flawless.
• Apply 1 dot to blemishes or dark spots and blend with finger, brush or sponge, building up if necessary.
• To contour dot a shade 2-3 shades darker than your complexion around the perimeters of your face, in the hollows of your cheekbones and anywhere you wish to give extra definition and blend out with a synthetic brush or sponge.
• For added staying power, finish with a setting powder and fixing spray to lock your flawless finish in place all day.

C0 – Pure White. Use alone to highlight or to lighten another concealer. It can also be used as an eyeshadow base to intensify colour pay off. 
C0.1 – For fair or light skin tones with a warm pink undertone
C0.2 – For fair or light skin tones with a yellow undertone
C0.3 – For fair or light skin tones with a yellow undertone
C0.5 – For fair or light skin tones with a cool pink undertone
C0.7 – For fair or light skin tones with a neutral undertone
C1 – For fair or light skin tones with a neutral undertone
C2 – For fair or light skin tones with a neutral undertone
C2.5 – For fair or light skin tones with a neutral undertone
C3 – For fair or light skin tones with a cool pink undertone
C3.5 – For fair or light skin tones with a warm pink undertone
C4 – For fair or light skin tones with a cool pink undertone
C4.5 – For fair or light skin tones with a warm pink undertone
C5 – For fair or light skin tones with a warm pink undertone
C5.5 – For fair or light skin tones with a warm pink undertone
C5.7 – For fair or light skin tones with an olive undertone
C6 – For fair or light skin tones with a neutral undertone
C6.5 – For medium or tan skin tones with a yellow undertone
C7 – For medium or tan skin tones with a neutral undertone
C7.5 – For medium or tan skin tones with a warm pink undertone
C8 – For medium or tan skin tones with a neutral undertone
C8.2 – For medium or tan skin tones with a warm pink undertone
C8.5 – For medium or tan skin tones with a yellow undertone
C9 – For medium or tan skin tones with a cool pink undertone
C9.2 – For medium or tan skin tones with a warm red undertone
C9.5 – For medium or tan skin tones with an olive undertone
C10 – For medium or tan skin tones with a neutral undertone
C10.2 – For medium or tan skin tones with a yellow undertone
C10.5 – For medium or tan skin tones with a neutral undertone
C11 – For medium or tan skin tones with a neutral undertone
C11.2 – For medium or tan skin tones with an olive undertone
C11.5 – For medium or tan skin tones with a warm red undertone
C12 – For medium or tan skin tones with cool pink undertone
C12.2 – For medium or tan skin tones with a yellow undertone
C12.5 – For medium or tan skin tones with a yellow undertone
C12.7 – For medium or tan skin tones with a warm red undertone
C13 – For dark or deep skin tones with a neutral undertone
C13.2 – For fair or light skin tones with a neutral undertone
C13.5 – For dark or deep skin tones with a neutral undertone
C13.7 – For dark or deep skin tones with an olive undertone
C14 – For dark or deep skin tones with a neutral undertone
C14.5 – For dark or deep skin tones with a warm red undertone
C14.7 – For dark or deep skin tones with a warm red undertone
C15 – For dark or deep skin tones with a neutral undertone
C16 – For dark or deep skin tones with a warm red undertone
C16.5 – For dark or deep skin tones with a warm red undertone
C17 – For dark or deep skin tones with a neutral undertone
C17.5 – For dark or deep skin tones with a cool red undertone
C17.7 – For dark or deep skin tones with a neutral undertone
C18 – For fair or light skin tones with an olive undertone